Closet is a fashion business for the queer people. Closet is named after 'Coming out of the Closet', a figure of speech for the lesbians, bisexuals, gays and transgender. 'Coming out of the Closet' is described as a mean towards feeling gay pride, instead of feeling shame and social stigma, or even career suicide.
The Closet logo is made up of 3 components; -The Closet Visual Mark, The Closet Logotype, and
The Closet Descriptor.
The Closet Descriptor.
Components :-
4 Hangers
Hanger is a shaped piece of wood, plastic, or metal with a hook at the top, from which clothes may be hung in order to keep them in shape and free of creases. It symbolizes clothing. Number (4) represents all types of queer, the lesbians, bisexuals, gays and transgenders.
Descriptor “Happy Fashion for Happy People”
Happy is an emotion or feeling that indicates pleasure, or joy. As such, it gives the general public the impression that the fashion is not only for one that is gay. This will widen the target audience. And contrary to popular beliefs, gay actually means happy and nothomosexuality.
Rainbow Colors
Color has long played an important role in the queer community’s expression of pride. The first rainbow flag was designed in 1978 by Gilbert Baker, a San Francisco artist, who created the flag in response to a local activist’s call for the need of a community symbol. Using the five-striped “Flag of the Race” as his inspiration, Baker designed a flag with 7 stripes: red, orange, yellow, green, blue, indigo and violet. According to Baker, those colors representated sexuality, life, healing, sun, harmony and spirit respectively.
Typeface
Didot, one of the most widely used Modern typeface, is commonly found in luxury furnishing, watches, luxury cars and interior design magazines. It is so because of its characteristic, their substancial stems flowing into extremely thin hairlines, the serifs are straight across with virtually across with no bracketing, convey the contemporary, fashionable, lifestyle and avant garde impressions.
For the complete detail of Closet VIS, I have attached it here.
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